Saturday, August 17, 2013

Everyday Design Part II

In the previous post, I spoke about the minimalist design that I thought was very effective. Today, I will explore more of this minimalist design that I thought was interesting. It turns out, that there are more of the similar design and I will evaluate how this same design principles applies to different types of food. 

This is the exact same concept applied to two slices of sandwich, but this also pretty effective too; leaving half of the sandwich out certainly helps to keep it in shape as well as provide ingredients information so that those that buy these sandwiches could potentially prevent consuming something the person is allergic too. But even more, the color scheme also matches very well with the sandwich; the brown background and darker font colors (except for green) allow a very clean, professional looking product. This kind of sandwich is something that would be sold at a store in a display or shelf  so that customers could just grab and go. I really like the font, color choices and the sheer symmetry of this sandwich container which combines easy to read ingredients with an attractive presentation.
Again, this is design made simple but excludes a very classic, modernist feel to the design. First of all, these packaging are entirely functional; there are no additions that made it unnecessary. What's more, the name of these ingredients are very clearly labeled and provide a very reasonable color contrast and combination (red with black).  The bottles are given some shape to distinguish itself from other brands and uses high quality parts like glass and a "fat" look to it to increase perception of volume. This is quite simply a masterpiece in minimalist design.
This one, is obviously first and foremost, for kids. That will provide this design as one of the few exceptions to the stricter modernist design criteria; one of which it breaks is any cartoon style drawings which what merits this as a children's design. However, this still employs four colors (beige, white, black and pink) to create a very neutral and clean looking product. Of course, the flap to imitate Batman's hood is an added layer of creativity that sets this from a generic box with a picture of batman on it. On the sides, the short description clearly conveys all the necessary details of the product, so it fulfills its functional purpose. However, it wasn't placed on the front of the box, but I think it should be overlooked because it is indeed a packaging design aimed at children.

In conclusion, these examples show the extension of modernist ideals to everyday items like food which I think allows customers to expect a certain standard when it comes to packaging - not too flashy, give all the details and have pleasant colors and form to allow for the best experience. I truly think these packaging trends really helps and this concludes the mini-series on food.



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