ArchDaily Article: 10 reasons Architects probably won't fix it

There is based on an ArchDaily article that wrote on the incompetence and obscurity of modern day architects.

Here's what I think

1. Architects are not leaders
Architects can be leaders! They form the artistic backbone of any projects; they have the final say in what the design would be; whatever the engineers do will be overshadowed by architects. While it is true that architects have to collaborate with other peoples such as engineers, they do form the backbone of what the final project actually looks like.

2. Architects are not relevant
I digress, as architecture is all around us - we might not know who designed it, but whoever designed left an indelible mark on society. That is the Beauty of Architecture

3. We don’t need any more buildings
America is growing, and the suburbs around us are probably already developed. How about the suburbs that aren't? They should be growing with new contracts available.

4. Architects are not in charge.
Well, it's a a revelation to know that clients pay much less for their architecture fee than say water fee, so I'm going to agree on this point for the sake of practicality

5. Architects Value Design
Well, that's what architects are about right and that's why engineers exists - but style doesn't mean that the consumer likes it - style doesn't always reflect current trends or hot properties so for the best marketability, style may have to suffer for this to work out.

6. Architecture is not a business
Back to that previous statement - Architect's aren't business person - they want what they think is the best for their clients but clients tend to believe that architects are very "arrogant" because of their insistence on the benefits of their design. Whatever the consumer wants, architects have to bend to that which makes residential projects fairly straightforward.

7. Architects want to be different
Well style doesn't always mean substance, but architects and designers love aesthetics - as much as well also like functionality, our styling takes the priority - but the public isn't going to understand that -- back to that bad business model thing.

8. Architects are behind
Architects even with today's AutoCAD still requires the same procedure of conversation with the engineers and supervisors which greatly decreases the rate of productivity - which is why modern technologies isn't have the same watershed breakthrough in efficiency with other industries.

9. Architects haven’t told our story
Thanks to a mindset on design, architect's websites and catchphrases often try to be "different" and "innovative" - this is a symptom of architects, but very confusing to consumers who can't distinguish between good and bad architecture - let along those badly phrases marketing lingo.

10. Architects don’t believe we can fix it
Well, I'm not so sure what to make of this one because architecture is a slowly expanding field which hasn't been hit as badly during the recession than other occupations, but thanks to the stagnation, architects' aren't particularly optimistic about the recovery of the economy.