This is an unusual diversion from my common rambling of architecture and the likes, but today I'm going to make a design post based on an awesome Jordan Commercial released recently, titled "This is where it starts" about two kids that watched the plays of the USA 2012 national basketball team and feels inspired to follow in their footsteps. I cannot stress the awesome design and the details of this commercial. First of all this commercial starts with the Chinese kid, Meng Ling watching Carmelo Anthony dunking it home and the scene shifts to the other end of the globe with Ben Watkins, the American kid celebrating the play with the announcer. The first aspect of this commercial is continuity - that two kids are watching the same thing simultaneously. After the match, the scene shifts to Meng Ling making a shot at the basket during class while Watkins missed a shot on his mini basketball board. After then, both Meng Ling and Watkins attempt a match with an older kid - both making the shot with a backwards spin and drive to the basket. Both of these show continuity - however their careers soon branch out and turn to different directions as Meng Ling is accepted to a sports school while Watkins hone his skills near a football stadium during football season. Quickly afterwards, Watkins select his college - which turns out to be Georgetown while Meng Ling signs for UNC. Then the scene quickly shifts to a match between Georgetown and UNC in which Watkins won the game through his buzzer beater. This particular scene was notable for a couple of details - first of all the cutouts of Meng Ling is a direct reference to Jeremy Lin during Linsanity. What's more, the match isn't taking place at Dean Smith center, yet the uniforms that Watkins and Meng Ling wears show their respective names . Perhaps some of the finer details involve Jeremy Lin himself - as he could be seen in this commercial in a very brief cameo as well as the timing of the clock as 0.04 as the buzzer winds down. The details in this scene is astounding. Going to the NBA draft 2029, it seems that Derek Fisher, the NBA player's union leader appears to be the NBA comissionor at that year - though the man in question isn't Derek Fisher, just an lookalike. Looking down at the draft bar with the information, you could see the Mavericks taking Meng Ling as the first pick, the Bobcats with the second and the Raptors with the third and the Knicks with the 34th pick. The design of the 2029 Draft scene is expected of a futuristic theme - lots of blue and white transparencies. Later the scene shifts to a Pre-season workout in which Watkins pulls off a trick shot against Meng - which quickly translates to a Rookie of the Year award for Meng which was countered by Watkins winning the NBA championship with the Bobcats on April 9, 2031 which was shown on the calendar on the wall in Meng's apartment. Once again, the futuristic concepts of design returns as Meng rides his spectacular "unicycle" in consolidation. The scene quickly shifts again to the 2030 Cairo Olympics in Egypt where the futuristic aspects of design come into play again, with a match between USA and China, with China down by one point. In an inbounds pass, Meng receives the ball in the air as he attempts to surpass Watkins for the winning dunk. Perhaps most interesting is that the score on the final scoreboard appears as USA 98 - China 92 - or it could be a animation error in which the original score is 98-97.
Other fine details from this clip:-2031 is after 2030 Olympics even though the Olympics scene is show afterwards. Perhaps there was a typo that the Olympics meant to be 2032, the real year in which that Olympics is expected to be shown.
-2030 may be reference to the FIBA world cup tournament sponsored by FIBA held ever four years and every two years after an Summer Olympics.
-Watkin's number is 16 except with the Bobcats
-Olympic tradition dictates that no number bigger than 11 may be worn because there are only 11 players on any squad - yet Meng and Watkins both wear number bigger than 11 in the "Olympics". Perhaps that's why it says 2030 Cairo and not 2032 Cairo.
-The uniforms at "Cairo 2030" are the same as they are this year at the 2012 London Olympics.
- The Raleigh Durham International Airport is correctly portrayed by the video as that's the major international airport to the Triangle Area.
-Both players grow mustaches during the Olympics and during the NBA Championships scene.
-Mavericks was the first team to draft a Chinese player - Wang Zhizhi
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